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Persuasion

“You don’t influence people by telling them what to do; you inspire them by showing what’s possible.” — Simon Sinek

“The best way to persuade people is with your ears—by listening to them.” — Dean Rusk

“Influence is not about forcing your will, but about creating a connection that moves others.” — Robert Cialdini

Magic Words BookMagic Words Book
  • Empowers readers to become more effective communicators by showing them how to use language to build rapport, inspire action, and navigate challenging conversations.

  • Reveals the science behind why certain words and phrases are more effective in influencing others.

How to Win Friends & Influence People BookHow to Win Friends & Influence People Book
  • A classic that has has carried thousands of now famous people up the ladder of success in their business and personal lives.

  • Learn: 3 fundamental techniques in handling people, 6 ways to make people like you, 12 ways to win people to you way of thinking, and 9 ways to change people without arousing resentment.

Never Split the Difference BookNever Split the Difference Book
  • Teaches FBI hostage negotiation tactics for use in everyday conversations.

  • Practical frameworks like "mirroring" to build rapport fast.

  • Real-world examples make it feel like a playbook you can use tomorrow.

The Art of Seduction BookThe Art of Seduction Book
  • Breaks down how to charm and influence through psychological archetypes.

  • Offers subtle strategies to win people over without force.

  • Less about romance, more about how to master social dynamics.

Influence without Authority BookInfluence without Authority Book
  • Guides you on how to lead people without formal power.

  • Teaches simple "exchange model" to get buy-in from colleagues or friends.

  • Packed with workplace examples you’ll relate to instantly.

Pre-Suasion BookPre-Suasion Book
  • Focuses on setting the stage before you persuade someone.

  • Easy techniques like framing questions to shape responses.

  • Science-backed but feels like insider tips from a friend.

Words that Work BookWords that Work Book
  • Shows how word choice shapes how people perceive you.

  • Practical for writing emails, pitches, or casual chats.

  • Full of examples from politics and business you can adapt.